Privacy Policy

Last Updated: February 23, 2026

SPINE AND JOINT INSTITUTE OF MILWAUKEE, INC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us via phone, email, or text message (SMS/MMS).

1. Information We Collect

We may collect the following types of personal information:

• Personal Identifiers: Full name, email address, phone number, mailing address, and date of birth.
• Service-Related Information: Details about the home care services you are inquiring about or receiving, including care needs, scheduling preferences, and health-related information you voluntarily provide.
• Communication Data: Records of your communications with us, including phone calls, emails, text messages (SMS/MMS), and form submissions.
• Technical Data: IP address, browser type, device information, operating system, and browsing activity on our website.
• Marketing Data: Your preferences for receiving marketing communications and your interaction history with our messages.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our home care services.
• To respond to your inquiries and fulfill your service requests.
• To communicate with you about appointments, care plans, and service updates via phone, email, or text message.
• To send promotional offers, service updates, and other marketing communications (with your consent).
• To process payments and manage billing.
• To comply with legal obligations and protect our rights.
• To improve our website, services, and customer experience.

3. SMS/Text Message Opt-In and Communication

4. Mobile Information Sharing Statement

5. Cookie & Tracking Practices

Our website may use cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential Cookies: Required for website functionality.
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

6. Data Security and Handling

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete information.
• Right to Deletion: You may request that we delete your personal data, subject to certain legal exceptions.
• Right to Opt Out: You may opt out of receiving marketing communications at any time by replying STOP to any SMS, clicking "unsubscribe" in any email, or contacting us directly.
• Right to Data Portability: You may request your data in a structured, commonly used format.
• Right to Restrict Processing: You may request that we limit the processing of your data under certain circumstances.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

8. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our services and communications are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected data from a child under 18, we will take steps to delete it promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us